Global Luxury Collection
Entrepreneurial Flair in Hospitality Since 1998
Tourism and Hospitality Partners
Crafting responsible, sustainable, and world-leading hospitality brands with our passion for people, culture, and the essence of Saudi Arabian spirit at its core
Riyadh | Cape Town | Johannesburg | Dubai
About GLC
Global Leaders in Hospitality Excellence
With over 25 years of entrepreneurial expertise, we transform hospitality visions into world-class destinations that celebrate culture, sustainability, and exceptional service.
Crafting Responsible, Sustainable, and World-Leading Brands.
With over 25 years of entrepreneurial expertise, we transform hospitality visions into world-class destinations that celebrate culture, sustainability, and exceptional service.
“Our mission is to craft brands with our passion for people, culture and heritage, with the essence of Saudi Arabian spirit at its core.”
— Rob Hetem, Co-Founder
Global Network
Extensive partnerships across 4 continents.
Sustainable Practices
Environmental stewardship and community empowerment.
Cultural Authenticity
Deep understanding of local markets and cultural nuances
Turnkey Solutions
End-to-end hospitality consulting from concept to operation
What We Do
Comprehensive Hospitality Solutions
From concept to operation, we provide end-to-end consulting services that transform your hospitality vision into a thriving reality
- Executive lead team possesses decades of global consulting expertise in the tourism and hospitality sector for turnkey solutions.
- Specialists in creating distinctive brands that combine sustainability, human-centric design, and cultural authenticity.
- 360-degree, tailored approach aligns seamlessly with client vision, celebrating diversity, inclusivity, and the rich heritage of Saudi Arabia while delivering exceptional personal service.
- Integrating global best practices and a deep understanding of local markets, we design strategies that balance profitability with a meaningful guest experience.
- Our commitment to craft a sustainable, independent brand that resonates with modern travellers and leaves a lasting positive impact on the community and environment.
Strategic Consulting
Comprehensive strategic planning and market analysis to position your property for success.
- Market Research & Feasibility Studies.
- Concept Development & Positioning
- Financial Modeling & ROI Analysis.
- Risk Assessment & Mitigation.
Brand Development
Create distinctive, culturally authentic brands that resonate with modern travellers.
- Brand Identity & Positioning.
- Cultural Integration & Authenticity.
- Guest Experience Design.
- Brand Standards & Guidelines.
Hotel Management Solutions
Expert guidance in selecting and negotiating with the right management partners.
- Partner Selection & Vetting.
- Management Agreement Negotiations.
- Performance Benchmarking.
- Operational Standards Development.
Marketing & Revenue
Innovative marketing strategies and revenue optimization to maximize profitability.
- Digital Marketing Strategies.
- Revenue Management Systems.
- Distribution Channel Optimization.
- Market Segmentation & Targeting.
Pre-Opening Support
Comprehensive support to ensure a successful launch and smooth operations from day one.
- Recruitment & Training Programs.
- Soft Launch Planning.
- Quality Assurance Systems.
- Grand Opening Strategies.
Ready to Transform Your Hospitality Vision?
Let's discuss how our expertise can elevate your project to new heights.
Meet Our Leaders
Global Founding Executive Team
Bringing together decades of expertise in hospitality, tourism, and strategic business development across four continents.
Omar Al Rashood
Co-Founder & CEO
Business owner in tourism and hospitality with extensive experience in restaurant management and Arab-speaking market development. Previously worked with Al Rajhi Bank, British American Tobacco and Hyundai Motor Corp.
Othman Al Rashood
Co-Founder & CMO
Investor and hospitality owner specializing in social media influence and digital marketing. Expert in Arab-speaking markets with a focus on South Africa destinations.
Rob Hetem
Co-Founder & Strategic Advisor
Vice-President of SATSA with extensive experience in international marketing and business development. Previously with British American Tobacco and Hyundai Motor Corp.
Together, we bring a unique blend of local expertise and global perspective, ensuring every project benefits from deep cultural understanding and international best practices.
Our Methodology
A Proven 4-Phase Approach
Our iterative process ensures every aspect of your hospitality project is carefully planned, executed, and optimized for long-term success.
Collaborative Scope Definition
We provide a core consulting Executive Lead
team to work closely with the client or board
on defining the scope of the project.
Structured Phase Deliverables
Phase deliverables are designed to include
breakpoints and offramps in the project which empower
client decisions on continuity and tenure of our services
from phase to phase.
Progressive Project Development
Each phase of the project builds on the previous
deliverables and prepares the structures,
strategies plans and wireframes for successive
phases.
Resource & Deliverable Management
Our Executive Lead team provides the agreed
resources required in each phase of the project
managing deliverables and reporting.
Ready to Transform Your Vision?
Whether you're at the concept stage or ready to break ground, we're here to guide you every step of the way.